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Boston Beer celebrates marriage with Brewlywed Ale

BOSTONHerald.com - Jul 19, 2012

Boston Beer Co. is rolling out a new brew for one day only to celebrate brides- and grooms-to-be.

The Boston company will introduce the limited-release Samuel Adams Brewlywed Ale, a Belgian-style pale golden ale, at its Jamaican Plain brewery on July 26.

It turns out the medieval word “ale” is rooted in the word “bridal,” which refers to a festive occasion where much ale is drunk in celebration, according to the Boston beer maker. Company founder Jim Koch even brewed the first batch of Samuel Adams Noble Pils for his daughter’s wedding day.

Boston Beer has brewed 500 cases of Brewlywed for purchase at the one-day “Brewlywed at the Brewery” event, where a justice of the peace even will be on hand to marry couples with a wedding license.

The first 20 people who show up in wedding wear beginning at 7 a.m. will be moved to the front of the line, and the person who travels the farthest will get a bottle of Brewlywed signed by Koch and a private tasting with a Samuel Adams brewer. Doors will open at 9 a.m.

Boston Beer has partnered with online wedding site TheKnot.com for the occasion, which also will include beer-pairing suggestions for popular wedding menu items, advice and answers to wedding questions, and a raffle to have Samuel Adams foot up to a $1,000 tab for a wedding rehearsal dinner.


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The Moleskine Beer Journal Help You Remember Your Favorite Brews

TRENDHUNTER - Nov 22, 2012

The Moleskine Beer Journal Help You Remember Your Favorite Brews

For the beer connoisseur or the occasional drinker, the Molskine beer journal can help you keep tabs on your favorite brewed finds.

Each page is designed to encourage the drinker to write down some of their notes while trying a new libation. It’s the perfect way to help remember what you’re drinking and how you liked it before you get too tipsy to recall. The journal also features a glossary for quickly finding your notes, advice on how to perform the perfect pour, types of glasses to use and how to analyze a new brew. In addition, the Moleskine beer journal features handy tips for homebrewing your own beer with space to jot down recipes and addresses. When you’re using the Moleskine beer journal, be sure to write in your thoughts quickly before the brew begins to cloud your judgement.


Read more: TRENDHUNTER
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